"NYC's most meaningful and stylish bike ride." -Vogue Magazine, 2021

Inspired by Maya Angelou's poem, Still I Rise, Marz Lovejoy created the annual bike ride, celebrating Black Women, ...And Still We Ride... out of passion and love. ASWR started in 2020 in New York City as an act of resistance and power.

Since its inception, ASWR has raised money for organizations centered on Black women and girl's health and LGBTQ+ youth, including The Lower Eastside Girls Club, Mama Glow, Black Women's Blueprint, Haus of Us, and Glits Inc.

By adding value to our commuity members, we’re addinng value to our ecosystems!

In 2024, ASWR launched The ASWR Award Ceremony, highlighting the work of local (with some national and international) Black women, girls, and femmes, doing extraordinary work in their communities! The goal of this award is to recognize the community work of others and add value to their already critical work. 

As an avid cyclist, Marz aims to make biking and wellness fashionable and more accessible to her community.